I don't like how expensive it seems but in this case you get what you pay for and we are very happy with the product. We started buying it to clean my son's cradle and it was the only one that finally worked. Now with baby #2, I didn't waste time experimenting with other cradle solutions. It takes a while, but it's more natural than other products and it doesn't pull out hair like combs do. The first son is now in elementary school but still uses this product. I just love the scent! It smells so clean and reminds me of when he was little. But this is not a children's fragrance, but exactly what I associate with it. The smell lasts for more than a day. When we run out of bar soap we use it as a body wash but I think it would be very expensive to do this all the time. Compare this to sellers and the price per ounce. Smaller bottles are much more expensive per unit. This bottle lasts a very long time. Prices have gone up over the years (what hasn't!?) and we're not sure what our top price will be because we love it so much.
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