I like that it's easy for our internal teams (like Marketing/Sales) as well external partners suchs Salesforce or HubSpot users can easily share their insights with us via this tool - no need of sending emails! The UI could be improved in some aspects but overall its working very fine so far!! We are using them mainly because we have many different clients who use other platforms which makes sharing info between all these tools difficult at times when you want one central place where everyone has access too without any hassle!
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