I like how it has an easy to use layout for creating diagrams, flowcharts, etc. It's also very simple to add shapes or text boxes with drag-and-drop ease. The software doesn't support all of my favorite drawing tools (such as Adobe Illustrator). Also, there isn't much in terms of customization options beyond color schemes. That said, this tool is great if your goal is simply sharing ideas visually or collaborating on projects without needing someone else present at the computer. We've used it primarily for graphic design purposes but have found it useful when trying to develop new processes and procedures.