I bought it for my granddaughter who is almost five years old. She played with them almost continuously from 11:00 am to 4:30 pm. She really enjoyed dressing up horses and fairies and there are many trendy options out there. And she commented several times how much she liked her. Maybe in a few weeks I'll surprise her with a set of mermaids. The dolls and figures are very durable and she pulled them off the pages with ease. The book comes with pages that contain beautiful settings for you to pose for the dolls. The only thing I didn't like was that the models are attached with strong double sided tape which my granddaughter struggled with. So if you have a small child, expect you to help them initially. I also think the tape will get covered in dirt and lose its stickiness fairly quickly. I consider this a small problem as we can always replace it with new tape.
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