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Review on Adwalnut by Tylin Meyer

Revainrating 5 out of 5

A tool worth keeping track using even after leaving

The dashboard view of reports allows me to see all my metrics in one place, along with insights that help drive decisions about where I should be focusing next. We are seeing increased engagement from our current audience (advertisers). But there's still room for improvement! It would really helpful if we could get more granular data around impressions and clicks per device/browser type so as to understand better which traffic sources are driving incremental revenue or ROI gains - this way, it will become easier for us to target them further down the funnel. Also, it'd be great if Google itself had an app like this as well instead of just relying upon 3rd-party platforms like ours. There're no issues currently but having deeper insight into user behaviour patterns across devices & browsers can only improve things going forward.

img 1 attached to Adwalnut review by Tylin Meyer

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Pros
  • Flexibility
  • Customisability; ability customise dashboards easily
  • Lotsof options available within Analytics' interface including segmentation.
  • Powerful tools at hand when reporting out findings via Excel
Cons
  • I don't really have any dislikes about this, everything is just fine