I have never bought such a product, so I have no qualitative comparison. Our cats didn't use the scratching post but walked on the carpet, I heard about horizontal scratching posts so I took them. 5 packs was nice to have them in different rooms of the house. The cats bonded with them immediately (although after a few months they do tend to the carpet from time to time. I'm not sure if they're worn out or if the cat is lazy or naughty). One of them also likes to peel strips of cardboard and chew them into pieces. That makes it a pretty messy product with cardboard crumbs all over the carpet, but since she loves it (she devours a piece and runs to another room with it), we're not going to take it away from her.
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