I like that it's easy to get started with, but also has some nice advanced features when you need them if needed (ease of debugging). As well as being super scalable at this point - we use rest_client which makes deploying our apps very simple from Heroku or whatever hosting platform you're using! There are many other products out there in terms of API providers so choosing between these can be difficult unless your requirements change over time? We've been able solve all sorts problems by simply implementing their documentation/guides provided via github repositories & slack channels into production without any issues since switching provider several years ago now!! I like how easy it was to get up running with rest, li has some great tools which helps you build your api in just minutes! The documentation could be more detailed at times but that's not really their fault as its all online/open access so there are no physical books or printed copies out anywhere :) Also being able to use laravel makes life easier when working within this environment where most of our backend services will run using Laravel instead if PHP itself!