The ease of use, it is very easy-to implement in your application;It has multiple templates that can be used for different purposes (animations); It also enables me with many options when I have questions or doubts about how it works so far -the documentation isn't as detailed compared to other products like D3Js etc.;The possibility given by scrolling animations through javascript makes my job easier than using any third party tool which requires code writing before starting an animation sequence.- Sometimes there are some errors during execution but they don´t affect much if we follow each step carefully until finding the problem area ;I would recommend this product because its implementation time could not exceed 10 minutes even after reading all steps needed beforehand:- Easy integration into our website,- Multiple template possibilities.,it allows making transitions between parts without having too advanced knowledge regarding codes-, simple design process allowing us creating new effects quickly.- Simple customization capabilities, no need programming abilities required at least from novice users-. It is very easy to use with many different options available in each effect. Some effects are not as intuitive as others, but it's still a great tool for any website that has scrolling content. Try out all the effects! They have an amazing library of effects. I'm able to use them for my ecommerce site. The ease of use makes this an excellent choice. We're adding some more custom effects to our site. This has been a breeze to implement into our site, thanks to ScrollMagic.