2 of my favorite eyeshadow formulas (Give Me Glow and JD Glow) come in large 37mm bottles. I placed a fairly large order and knew I was going to run out of space in my smaller pallets. I bought it because of the size and the price. This is a good palette. It's cardboard, but seems sturdy. The magnetic back holds its shape well. I've never had failures. The best part is that it can hold quite a bit of eye shadow. It can hold about 30 pots with a diameter of 37mm. I will definitely buy it as my collection seems to reproduce itself. (It has to reproduce itself because I definitely don't spend all my extra money on eye shadows. π)
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