The best thing about socihub was its easy integration into our website which allowed us to create custom groups & subgroups easily without having any technical knowledge! It's also very user friendly so we could understand it quickly. I don't think there are many downsides at this point as far as functionality goes but do keep an eye out because they make some changes every now and then that might break things if not taken care of soon enough. We used SociHub mostly as a group messaging tool where everyone from different departments would be able to communicate amongst each other within one place instead of emailing back n forth between people who were working remotely together.