I've used this product for 2 weeks in a row on the following schedule: - Once a day before bed - Brush for 2 minutes - Brush with regular toothpaste As my progress photos show, this charcoal toothpaste is minimal bleached and plaque formation was not affected. I wouldn't buy this product again and honestly I question all the reviews that claim it works wonders with just one use (especially all those other progress photos where the lighting is practically different between photos).
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