I like that you can customize your own theme if needed. You have to be very careful when choosing which themes/plugins are available because not all of them will work well together unless they're compatible! Make sure to get good support from their customer service team as it's quite difficult sometimes figuring out what plugins or features don't play nice together. We use this plugin mainly to create our blog pages but we also used some other customizations such as creating categories in order to organize content better.