i love them so much their mouths (not too compact in size but not your usual toothbrush head size in between) - the bristles are almost ultra soft, but not so ultra soft that they don't brush your teeth clean well. - I'm not sure about the activated charcoal content. I'm used to seeing blackness on my teeth when using activated charcoal and there is none of that, but oddly enough I think the brush actually lightened the coffee stains I had on one tooth in two places. I have found that after a single use the bristles wear down more (bristles sticking out to the sides) than usual after the first use so I don't expect these brushes to last as long as more well known brands but I'm sure they will not cost more than $1.50 each. I don't care and I will definitely buy it again.
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