The manufacturer of this product has completely lost sight of their entire target audience by promoting it only as a camouflage product! I originally bought this to cover my gray roots as they grow back between salon visits. However, in recent years my hair has started to thin out and I literally have a spot near my head with a fairly noticeable patch of fine hair (almost bald!). I can't tell you how much I LOVE this product! The way you apply it really blends really well AND covers my sparse area completely without looking like I've put powder on my head. This product has given me more confidence in my hair than I ever imagined. Please note that I previously purchased the Color Wow Light Brown Root Cover Up. "Light Brown" wasn't really bright so I was looking for another backup color when I stumbled across Rootflage (and so glad I found it!). Color Wow isn't a bad product, but it doesn't offer the coverage that Rootflage offers, and Color Wow isn't as easy to apply. was adjustable. However, if the container is turned upside down, the powder will pour through the center of the brush and you have no control over the amount. Otherwise EXCELLENT! I cannot say enough good things about this product.
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