It's ok. It's definitely not plumping, which is fine I didn't buy it for that, but with collagen in it I was hoping for it to be more hydrating, which is specifically why I bought it. I was looking for a super hydrating balm and since I've been so impressed with every other kbeauty product I've tried I decided to give this a shot. Granted it's at least more hydrating than the average store bought chapstick, but if you're going to pay $9 for lip balm you might as well pay a few bucks more and get the Paula's Choice lipbalm which is the most moisturizing I've personally tried. This one is about on par with Okeef's Lip Repair in terms of moisture, but Okeef's is cheaper. This does have the claim of having uv protection, so this would be nice to carry in your purse, but the protection is very low so you would still probably be better off with another product with higher spf if that's what you're looking for is sun protection. Also for those who are fragrance sensitive be aware that this has a very strong fragrance, as do a lot of kbeauty products. I don't regret trying it and I'll definitely use it up but I won't be repurchasing.
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