It's easy to use, it gives you great overviews of your traffic sources, what pages are most popular with visitors etc., which allows for more efficient optimization efforts and greater visibility into user behavior and conversion paths. The only thing I dislike about wystata is its sometimes slow loading time with large data sets; however, this was easily solved by upgrading the service plan. Also, we didn't find much in our experience using Wystat, so feel free to test different tools out before committing any money! Our primary goal at work was optimizing website performance through better tracking, reporting & insights. We gained new knowledge on best practices for SEO & AMP implementation, as well as increased web analytics insight which ultimately helped grow page visits and revenue by ~7000% over last year. A clear interface, easy to implement and configure, it's so simple to navigate and use that it's a pleasure to use. I think the price is a bit high, but I guess it's because it's an enterprise tool. We use it to track our web traffic and to improve our website. We are solving the problem of knowing which pages are more popular and which are not. We are improving our visibility and our conversion rate.