The same review I left for this product on the Wet M Wild website: The purple tone is good, even on my brown lashes. It takes a few coats to get a more visible purple, causing some clumping (manageable). To test the effect (circled in yellow in the picture), I used an eyelash primer on one eye, which improved the color a bit. I think the wand shape makes it difficult to have good coverage and separation of the lashes. Basically, using an eyelash primer and using it subtly can achieve a pretty purple hue. (Perhaps even better and easier result with light eyelashes.)
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