Bright white light, not bluish at all. Much brighter than halogens and shine through weathered lenses without much distortion. (See image for comparison.) I also like the fact that they are fanless and about the same size as the originals. Each installation took only about 30 seconds. Of course I can't say anything about durability, but these bulbs have already convinced me to buy a pair of 9005s for high beam. If I run into any problems in the future I will update my review. respectively. (This was NOT part of a promotion.)
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