The quality, function and feel of this bag beats its price. People think I paid triple what it was worth. I will buy this bag in other colors. As for purple; it's not purple but more of a soft purple with a gray tinge. It's a good neutral for many primary colors and the perfect shade for many soft pastels. This is one where the hue is very faithful to the photo. I recommend anyone considering a purchase to do so. This is the perfect small/medium sized shoulder bag. Very wide adjustable strap so it won't be mainly around your waist for overweight people because of pathetic mean straps. Many shoulder bag straps are designed for people under the age of 12.
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