I like that it is easy for our team members who are not as tech savvy but want an online portal where they can publish articles or newsletters without having access to expensive tools such as Microsoft Publisher. It's also very simple when sending emails out to users of their product so there really isn't anything bad about using icms anymore than any other tool we've used previously (like WordPress). There were some minor glitches at first - especially around adding fonts which took quite awhile before we figured them all out. The support was amazing though once things got going! They made sure everything worked perfectly from day one including making changes after launch because people had questions along the way. We're now able to do almost exactly what Wordpress did back then only better by doing more advanced functions while being much easier overall to use.