I like that it's simple to use with no learning curve - you can get up-and running in minutes! The support team are very responsive too when we've had questions or issues using their product which has been fantastic so far (we haven't encountered any problems yet!).
It would be great if there was an option within our site analytics software as well but this isn’t available at present time unfortunately. We're looking into moving over some pages where they don't seem able to track changes correctly compared against other platforms such as Google Analytics / GTM etc., however nothing major comes across right now just minor tweaks needed here &there.