The user interface for bpm really makes it easy using one of our main products in mindshare360 (M3).
It's quite simple but effective system that can be used with confidence by any business owner/manager who knows how to use an excel spreadsheet! We've been able to create various ways to engage customers - both email marketing campaigns as well social media management tools. This product has made managing many different types of communications so much easier than having everything done manually or through other third party services like MailChimp etc.- which cost money every time you send out something new.