I like that it's easy to use for both webmasters who need content management but also nontechnical users as well! It can be used with WordPress or not which makes things easier when switching between platforms (or even using one of them). The support team has been great at helping me figure out issues in my own way so far - they've helped set up some options within our system we weren't aware existed before now too :D We're currently trying different ways to improve SEO through getting more unique articles written about us by other sites/blogs than ours already have links from etc., this helps get traffic back into those old posts & pages while still keeping current ones updated without having duplicate work being done :).