Review on Sport in Life by Hassan Abdullahi
Nice Outdoor sport store, but no services are offered to countries outside the Middle East
Sport In Life® is an outdoor sport store coming from the middle east, it specializes in the sales and distribution of top quality wears and sporting accessories of different brands. Sport In Life® was created with the purpose of expanding the distribution of popular and major sports brands in the Gulf Cooperation Council (GCC) (United Arab Emirates, Kuwait, Saudi Arabia, Qatar, Oman, Bahrain). As an outdoor sport store in Dubai, Sport In Life deals with top brands like BMC®, POLAR™, GU Energy™, 2XU™, BBB Cycling®, Eskuta®, to mention but a few. I've actually gotten a chance to use a product by Eskuta® and from that, I can say the choice of selection of Sport In Life when it comes to quality is top class. According to the information on the website, the team consists of members who have had experience in various fields like marketing, regional retail expertise and sports generally. Being the sponsors of various big events in Dubai like Iron Man Dubai & Bahrain and Abu Dhabi marathon, you can see that this company has actually achieved alot. My main problem with this store was the lack of FAQs which would have helped new users understand the platform. I don't think it is even an online store, it just has a website that allows you to find the nearest retailer for any brands you are looking for. Unfortunately, none of the retailers are outside the Middle Eastern region which meant that Sport In Life was meant for customers in the Middle East.
Pros
- It has gained alot of recognition amongst its competitors
- The user interface is simple
- The members of the team behind this company all have satisfactory experience in marketing and sports
Cons
- The company doesn't seem to operate outside the Middle East
- There's no provision for FAQs
