I like how quickly you can get up & running with this product - it's easy enough even if your business is not familiar w/ SQL or SSIS! It did take some time getting used tp all of its features but we are now able figure out what each feature does pretty easily (although there could be more documentation). The support team was very helpful when setting everythingup initially so they were great at responding promptly whenever questions came our way during setup process as well!! They also have an excellent knowledge base which made learning about their products much easier than otherwise would've been possible without them being available via live chat while working through issues after purchase..