I like how easy it was for me (with no coding experience) learn quickly with this software! Would recommend now in store catlog builder over others because of its ease learning curve compared other applications out there; also has many options available when designing your website/catalog which makes things easier than some similar products we've used before. We are able to get our inventory information into one place so everyone knows what's going where - from point A to B throughout our business operations without needing multiple reports sent back & forth between different team members every time something needs updating.