Review on Alto Social Analytics by Mark Greenwood

I like that it is easy for me as an admin user to manage all my social media accounts in one place (Alto). The analytics are great but sometimes they can be overwhelming with so much information at once! It's not always possible or practical to use some features such as sentiment analysis because there aren't enough people using them yet - which would help us understand our customers' emotions better. We have been able to see what content resonates best with our audience by looking through their activity feed data. This has helped us create more engaging posts and campaigns. As well we've seen how certain types of content perform compared to others within different groups/demographic categories.