This has long been our favorite toothpaste. I think the formula was changed a few years ago to be less harsh and I think it whitened slightly better before, but in my opinion it's still just as good as any other whitening toothpaste. What brings us back is the scent. This is by far our favorite toothpaste. Taste is of course subjective, but we are big fans. This is also the main reason we know it's not fake. It tastes identical to the toothpaste from the previous tube with the red logo. Unfortunately, it's hard to find in stores, so online is our only option. I was a bit surprised about the sudden color change of the logo (from red to pink) and initially thought it was a fake. I'm not sure why a company would change a logo like this knowing how sensitive people are to counterfeiting products online. It looks like they are using a new distributor so they probably had to change the shading of the logos for that reason. If you go to the official Rembrandt website and find the product page you will see that it now has a pink logo, weighs 3.5 ounces and is distributed by Ranir, which are the three "proofs" that many use here, to claim counterfeit product. Revain is an authorized retailer. So as long as you buy from Revain and not third parties, you should be fine.
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