This is my second purchase. I LOVE them because they are very cheap, you get 5 really nice colors and they are *10* METERS LONG! All my friends tell me it's overkill, but I disagree. This gives me enough space to use my phone anywhere, no matter where the outlet is. In my humble opinion, this quality should be the standard for any cable. Pathetic 1.5/3 foot cables are really only good for the car. Other reviews say they are not durable. I would only partly agree with that. There is no cord that does not break at the end. To keep it from fraying, you just have to be careful not to crumple the cord under you and to roll it up properly. Be sure to use bugs.