I like how easy it was for us to get started with peer39. They have great customer service! The platform has been very helpful in our efforts to optimize campaigns across multiple channels. There are some analytics features we wish were more robust but those aren't deal breakers. It would be nice if they had a way to group pages into categories so the team could focus their work on specific topics without having to manually categorize each one (which takes too long). This tool helps us understand what our users are looking at when they visit our website which allows us to make better decisions regarding where to place ads within our site.