I like how flexible this platform gives us to create our ad with different targeting options, but it can be challenging at times when you have not used their products before or are new in general because of everything being so customizable! Make sure your account rep helps walk through every detail very thoroughly as there could potentially seem simple things which may take some time for them (or even me) who has never done something similar).
It allows my business website's visitors more targeted ads than traditional methods by allowing specific pages/types within each visitor profile instead just broad categories such as 'adults', etc., plus we're able increase ROI while only paying what was previously considered high CPM rates due to using highly-targeted content & design elements throughout sites compared vs static text advertisements. This also removes much from having someone else manage all those.