It's easy to use, has great support for multiple platforms (browser, mobile devices) and is very intuitive. The analytics is also really good. I'm using it to collect data from my website visitors and the results are amazing. We can have real time reports about our visitors so we know exactly what's going on with our users at any given time. Everything works fine but sometimes there could be some glitches when loading the dashboard or on the charts. But this is not that big of an issue because all of the information you need is right in front of you. Try it out! It will definitely improve your business processes. We're collecting data about our user behavior and they like to see the stats in real time.