I love how easy it is! It's very simple, but there are so many options that you can get lost in them for hours if not days!! You really need some time with this program before jumping right into creating your own artworks or designing wedding invitations/stationery etc., because as great of an app they have created - learning curve isn't super steep either (at least from my experience). They offer free tutorials when first using their software which helps immensely once things start getting confusingly complex- especially since all guides seem like different languages at times haha. If anyone wants inspiration just look through tons upon TONS OF PICS ON THEIR WEBSITE. ! There aren't too much downsides other than having patience while figuring out what works best within its featureset - otherwise everything else about the product has been amazing thus far :) The whole concept behind "calli"graphing.