I like, how easy it was to set up my first model with just few clicks of mouse button! The ability to change variables in your models without having to re-train them. It's more expensive than other options available out there (such as RapidMiner). Also you cannot use R or Python within this tool. This makes some things harder such as creating custom functions. If you are looking into using machine learning/data mining then go ahead and give it a try. We were able to create multiple models quickly with little effort from our side.