You may want to unfold it and roll it the other way to relax the "memory" it has built up over time. It is made from a highly reflective metal material that blocks 100% of light. It adheres well to the Jeep JK windshield, leaving small gaps around the edges. This will definitely help protect your dashboard from harmful UV rays and prevent your car from heating up like it would without UV rays. It has a strong plastic smell (think "new shower curtain" or "pool raft"), but that will likely dissipate over time. It has a smooth, soft plastic that "sticks" to it, so it tends to stick to the windshield. This will help prevent slipping. It doesn't unfold and fold as quickly as the thin fabric versions that you twist to fold, but I think it actually offers a better fit and protection.
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