The ability to create custom fields for our customers is very easy with this tool! We were able to customize all of their account information within minutes without any coding knowledge required from us at all! They also have great customer service that was super helpful when we had questions or issues during setup! I wish they offered more training options outside of just online tutorials, but other than that everything has been wonderful so far!! Definitely give them a try if you are looking into creating an app like ours where users will be updating profile info frequently throughout the day! Our goal was to make user profiles much easier by allowing people who don't know how to code yet still being able to update certain pieces of information easily through our platform.