The best thing about this product is that it's very easy to use, even for non-technical people like me who don't understand coding at all! It has helped us track our sales more efficiently than any other system we've used before (and I have tried many!). We can also see where customers are coming from in real time which allows better targeting of campaigns with different landing pages or emails depending upon their location/browser etc.- This makes life much easier as you only need one campaign instead having multiple ones running each day across various platforms using several tools such adwords / facebook ads - All these things were getting overwhelming especially when trying manage them via excel spreadsheet!