This new watch strap is visually identical to the original when the watch is visible on the wrist but the hidden back of the strap is slightly narrower at the end that attaches to the watch which is future makes swapping a little easier. All in all, this strap is perfect for updating a strap that is usually the first thing to break on these watches. But a simple piece of gum like this would have to be very cheap - certainly less than $5, not the nearly $20 they sell for. I blame the manufacturer (Casio) for the price gouging - not Revain - but I'm surprised another manufacturer didn't offer a half-price (or less!) replacement.
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