
This product was developed for one purpose, namely beer smuggling on the golf course! However, this is not another useless product that you usually see for this purpose. I tried 3 different replacement devices for it last year. They were either all too bulky, didn't hold enough beer or ice, or zipped up making getting the beer a ridiculous task. Like many people, I refuse to pay cash for 12 ounce cans of beer at a golf course I just overpaid for a round of golf. So I stuffed the cold ones into different compartments of my bag and sprinkled ice everywhere, which eventually melted and got my hands wet. No longer! And I can still access all the other pockets for extra balls, t-shirts, etc. Other cooler bag systems I've tried that can hold 6 packs were too bulky to do that and I actually broke the zipper on his old bag trying to get it. closed. I live in Southern California where it gets hot. The last round I played was in the 90's (Temp) and I had my 6th beer after the round in the parking lot and it was freezing so there's plenty of room for ice and 6 packs. These guys got this concept design right and I wouldn't change a thing. Today I'm buying a second one for my wife's bag.

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