I give 5 stars because it was exactly what I expected. It's really moisturizing, has a subtle hint of pink (I don't like leaving marks when I kiss my kids) and doesn't wear off as quickly as other lip balms. I used to use lanolin but will be switching to it for the pink hue. I only wish it came in a "faster" container than a small tub. I hope this review was helpful! I always find photos helpful, so I thought I'd contribute. :)
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