The most important thing is that it helps to visualize your big datasets, which are very difficult or impossible with other tools like Tableau etc., by using Elasticsearch as backend database/data server; It's easy enought even if you don't have any experience about programming languages (Java) but only basic knowledge how databases work! I would really recommend this software because its free so there won´ t be much problems when buying licenses later ;-) If anyone wants an alternative solution where he can easily build his own dashboard without having too many skills then just go ahead :) As far i know no one else uses kibanas yet ;) So now we use our custom made Dashboard at my workplace - all information from different sources gets visualized here via elastic search /kibiwan/.