Very soft! My baby only likes it for rocking and playing and not on the cradle mattress, but I use it for sleeping during the day. It's been a week and her head is already looking a little less flat. I hope everything will be back to normal in 1-2 weeks! The pillow was delivered so quickly that we received it in one day. And the sellers emailed me afterwards so I can contact them with any questions. I had no problems but was happy with the option when I needed it.
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