I like how easy it was for me as an entrepreneur who wanted to sell my products online at wholesale prices without having employees in warehouses or needing expensive advertising campaigns. It's not so much about whether you can use this software, but more of what you need from them when using their service. They are pretty flexible if they know there will be any kind of issues during implementation -- which seems fairly rare! The main issue we had (although we didn't realize until after implementing) is some confusion over our own accounting records since most merchant accounts don't really have great tools available unless paying someone else fees each month. So far nothing too terrible has come up because of all the features included here, just make sure you read through everything fully before making changes/updates - they've got good documentation!! We were able to get started very quickly and even setup multiple affiliate programs within days instead of weeks like other platforms require.