I like that it's easy for people who are not tech-savvy, but want their website optimized with adsense or other networks! It works great when we're having issues getting traffic from Google Adwords (or any paid search) because of low click rates/traffic volume in comparison t o organic results!! If your looking at using an advertising platform then this is one worth considering as they have been doing very well since 2015 so far :) The only thing i dislike about them now compared to years ago was how much more expensive CPMs were back than today. However if price isn't important enough there may be better options out there. We use clicksstar mainly due its ease of access via google analytics which allows us track data easily without needing additional software etc..