I like how easy it was for our sales staff to access, view or download reports within minutes! It takes very little time at all to create your first report. There are so many options that you can make as far reaching down into specific areas such as product line and department. You truly cannot go wrong here choosing this software! The only thing about DCMB that we disliked were there weren't enough templates available at times when creating new marketing materials which helped save me time in figuring out what needed created as well as saving others having to do something similar. But since they have made adjustments over time those issues seem to be resolved now. We use DCTRM mainly because my manager really likes using their products but also just the ease of making things easier for us without needing too much guidance from myself because sometimes these programs take some knowledge in order to get right where you need them most. The best thing about demandcurvemarketing is that they help us analyze our target audience, which helps us in designing better content and ads for them. I don't think there are any downsides as of now. It is definitely worth giving it a try. They also help you in identifying your target audience in the most accurate way possible, so you can design content that will catch their attention.