I like that it is very simple to use for our customers since they can pay with their phone number or through SMS text messages without having any knowledge of electronic payments in general.
The interface could be more intuitive so we don't need support from technical experts when using this platform but rather just go straight into making transactions! It's good as an additional payment option alongside PayPal/Bank transfer because you save time waiting at bank branches. We are solving one problem - how do people make small online purchases quickly?