The platform is easy to use, has multiple features that are designed for different industries/use cases (eg., business intelligence tools). It’s not as well known in other markets outside of North America but we have been using it with some success here. There aren't too many apps like this out there right now so you need to be willing & able to put up wth learning curve before going full steam ahead! We've used ride cell primarily within our car2go fleet which allows us quick access into data analytics without having an engineer onboard each vehicle. Using their api's also gives me all sorts of flexibility when building custom dashboards or reporting needs at my organization from anywhere via phone / internet connection rather than needing someone physically present nearby who knows how things work inside those vehicles. I'd recommend checking them out - they're getting.