I really like that it is easy to use from any device with an internet connection such as my IPad or iPhone (I'm not sure about other devices). It's simple enough so anyone can create ads without needing help at all! You do need some knowledge but even then you don't have much work needed before getting started using this software. There isn’t anything bad here - everything seems great right now! Keep up what your doing because people seem very impressed by these new features they've added recently!! Creating campaigns has been easier than ever since we used AdWords previously which was terrible when creating them manually.