I feel like it definitely helped keep my icy blondes white instead of gold. I have very thin hair so I only use it as a mask once a week because it's heavy and your hair will be a bit limp the day you use it. Super softness is great, but not so great when you're trying to add a little volume to your hair with fine baby hair. I would use it on a Saturday morning because I'm just hanging out that day and don't need to style my hair. I can definitely see how it could be useful for someone with thicker, coarser hair with more frequent use - it gives a soft, smooth finish. Overall I would say this is a good product for keeping white blondes white and improving hair health.
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