I like that it can be used with different tools such as SEMRush or Ahrefs. The interface is easy enough for beginners but has some advanced features. It's not very intuitive at first, so you need to spend more time learning how to use it properly. Once you figure out what each button does, everything works great! You also get some free credits if you join their newsletter which helps keep things fresh. If there are any issues with your site, they usually respond quickly and have helpful support staff. We're using this tool to track down duplicate content across our sites.